Over 60% of Italians never once went
to the cinema this year, according to a SWG poll for the culture
ministry presented at the Venice Film Festival Tuesday.
Culture Undersecretary Lucia Borgonzoni presnted the survey,
which asked the question: How do we get people back in cinemas?
Among the solutions suggested by the interviews sample were:
presenting more interesting films, boosting hygiene, offering
discounts, and innovation in general.
Italians are keen to get back to viewing films on the big
screen, however.
The number of people who'd like to go to the cinema more often
rose by 51% in the second quarter of this year over the first
quarter, the poll said.
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