Saturday night's Italy Loves Romagna
benefit concert to boost funding for reconstruction after the
deadly and devastating floods that hit the northern region last
month was an even bigger success than expected, said Gianmarco
Mazzi, the culture ministry undersecretary with the portfolio
for music and entertainment.
The concert featuring many of Italy's big stars including
Negramaro, Andrea Bocelli, Max Pezzali, Emma, Elodie, Giorgia,
Elisa, Madame, Tananai and Fiorella Mannoia, among others, drew
a crowd of over 40,000 to Reggio Emilia with ticket sales
bringing in over 1.8 million euros.
"Unity brings strength, Italia Loves Romagna was a success
beyond all expectations and is a virtuous model, which should
certainly be repeated," said Mazzi after the show featuring 18
major Italian artists scored a TV audience share of over 30% and
total proceeds were put at over 2.5 million euros.
The share peaked at almost 34% when the trio of Gianni Morandi,
Elodie and Mannoia sang Lucio Dalla's Vita.
The floods killed 15 people and cause billions of euros in
damage to property, crops and infrastructure in Emilia-Romagna,
most of it in the more northern part of the region, Romagna.
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