The 9th edition of the Italian Design Day (IDD) in Montenegro took place yesterday in Podgorica, an initiative promoting design as a tool for a better life.
For the occasion, the ICE-Agency of Belgrade and Podgorica and the Embassy of Italy in Montenegro organised an event in cooperation with the Montenegrin Chamber of Architects and Engineers entitled: 'Inequalities - Design for a better life', in the presence of the Ambassador of Italy in Montenegro, Andreina Marsella. The event was held at the Music Centre of Montenegro and was an opportunity for comparison between the Italian model of design, marked by inclusiveness and functionality, and the Montenegrin architectural and design reality, in search of shared solutions for a fairer and more sustainable future.
Designers Andrea Maragno and Sonia Tasca, founders of JoeVelluto Studio, were invited to speak on this topic. They presented a selection of projects related to the fight against inequality, the concept of utility and the reduction of waste. Their work highlighted how design can become a concrete tool to improve the quality of life and generate social impact. Their multidisciplinary approach ranges from product design to exhibition curating, from integrated communication to education, with the aim of creating a dialogue between generations and promoting sustainable and inclusive solutions.
Ambassador Marsella said he was delighted to celebrate Design Day in Montenegro once again this year, Farnesina's thematic review now in its 9th edition, dwelling on the chosen theme of inequality, and on the aspects of continuity with the 2024 edition, linked to an inclusive and sustainable design concept. The Ambassador thanked the Chamber of Engineers of Montenegro for the cooperation ensured again this year for the realisation of the event, and the testimonials pointed out by ADI thanks to the facilitation of the Ministry of Foreign Affairs and International Cooperation, the designers Andrea Maragno and Sonia Tasca, from JoeVelluto Studio.
The Director of the Italian Trade Commission in Belgrade, Antonio Ventresca, illustrated the importance of the furniture sector for the Italian economy in the world and reported on the 4% increase in Italian furniture exports to Montenegro. Referring to the topic of the event, he quoted Bruno Munari who said that 'Complicating is easy. Simplifying is difficult', emphasising that the task of good design is to reduce inequalities through the creation of well-made products.
Over one hundred architects, designers and engineers attended the event. Architect Viktorija Nikolic presented the Montenegrin reality through the description of projects that highlight the existing inequalities and drew attention to the country's urban development policies, highlighting how it is possible to promote development without compromising Montenegro's history and structure, but rather enhancing them.
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