On the occasion of the National Made in Italy Day, the Italian Embassy in London and Ice London, in collaboration with Iidea - the trade association of the video games industry in Italy - organised an exclusive networking event dedicated to the video games sector and its role in the country's innovation and economic growth. The event, entitled 'Games in Italy: Discovering Italy's Industry and Bridging with the UK', was held at the Italian diplomatic headquarters in the UK capital and offered a unique opportunity for Italian and British professionals to meet.
The initiative, with speeches by Umberto Bernardo, Head of the Embassy's Economic Office, Giovanni Sacchi, Director ITA Italian Trade Agency - London Office, Thalita Malagò, Director General of Iidea and Micheal French, Head of Games London, took place in the context of the London Games Festival. This is one of the main international events dedicated to the video game sector, promoted by Games London, which is held annually with the aim of promoting the development of the video game industry in the UK and beyond. In this edition, a delegation of six Italian development studios participates in the Games Finance Market to present their work and create new connections with industry players. The twinning between the Italian and British video game industry continues with First Playable, the reference business event for the video game industry in Italy, scheduled from 10 to 13 June 2025 in Florence.
The video games sector in Italy reached a market value of €2.3 billion in 2023, registering an increase of 5% compared to 2022 and 28% compared to 2019. There were 13 million gamers, or 31% of the population aged between 6 and 64. The industry has 160 active development studios and 2,400 employees in 2022. The data updated to 2024 will be presented by Iidea on 15 April in Rome during the event 'Videogames in Italy in 2024. Market, Consumers and Industry', which is being held at the Ministry of Culture as part of the celebration for the National Made in Italy Day.
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