St Valentine's Day is worth over 900
million euros including special meals, flowers, presents and
holidays, according to a survey published Thursday by the
National confederation of artisans and small, medium-sized
businesses (CNA).
The poll carried out by CNA among associates revealed that a
romantic restaurant meal was the favourite choice of those
marking the special occasion in Italy this year.
A perfume, chocolates, clothing, a spa appointment, an exhibit,
performance or a movie night followed in this order, according
to the poll.
Flowers are widely used to celebrate the day not only as a
romantic gesture but also as a gift to parents, children,
siblings and friends, according to the survey.
The poll also showed that a rising number of people this year
will be marking the occasion with a weekend away thanks to the
fact that St Valentine's falls on a Friday, mainly with a one or
two-night hotel stay, for an estimated turnover of over 300
million euros.
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